While studying at Edinburgh College, I was given an opportunity to gain work experience at the Leith Agency through a tutor connection. Whilst working there, I was given a brief the agency had previously worked on, to design a visual identity for Team Scotland at the 2022 Birmingham Commonwealth Games.

My appraoch sought to capture the "power" of the athletes by using scratched linework depicting the motion of the images. These lines would incorporate a gradient based on both the Birmingham Games Logo, and the Team Scotland Logo.

The Brief

I was required to make a proposal visual identity for the Leith Agency, critiqued as though it were coming from a junior graphic designer. I went through several rounds of revisions with my senior designers until both the proposal and presentation was at a satisfactory level.

The final outcome included thumbnail proposals for logo designs, colour palettes, merchandise, billboards, social media campaigns, and more.